If Someone Doesn't See Your Business on Google, To Them You Don't Exist
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Google Ads and Bing Search are an extremely effective strategy that local businesses of all sizes can take advantage of. Once you have your campaign set up your business will appear instantly in front of your new potential customers. You can learn more by visiting our Pay Per Click page.
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Our professional team of website designers will make sure your site is up-to date and optimized for Local SEO. Not only do we provide excellent value for your money we excel in communication. You will be kept up-to date during the entire process. Go to our Website Design page for more details.
Monroe SEO For Local Businesses
What Is Local SEO?
Local SEO (Search Engine Optimization) is the process of optimizing a website to rank in the search results for local audiences. This is a very effective marketing strategy for any local business.
If you own a local business, such as: a roofing, law firm, or plumbing company, optimizing your website to show up at the top of the search results is essential to gaining new clients.
It helps put local business websites in front of local customers the very moment they are searching for them online. This can be achieved by strategic methods such as on page seo, off page seo, and writing great content for the user.
What Is A ‘Local Search’?
There are 2 types of searches. One is a standard information search and the one that we are interested in is known as a local search.
As a local business owner, ranking for a search term like ‘how to fix a roof leak’ doesn’t really benefit you. A much better search phrase to rank for would have purchase intent behind it. Some examples include: ‘plumbers near me’ or ‘best plumber in [location]’.
For these types of search queries that include ‘near me’ or ‘in [location]’, Google and Bing understand that the searcher is wanting a local business so that is exactly what they display in the search results.
When someone does a local search on Google, the search results show what is known as the ‘3-pack’ or ‘local pack’. Google displays three local businesses below the map based on who they think are the best for the user.
Below is an image of the ‘3-pack’ from the search ‘atlanta roofers’.
You can see this a lot different than a normal search on Google. It shows the local business listings with their open and close times, review ratings, phone number, website and even directions.
Don’t you think it would be fair to say that the businesses listed in the ‘local pack’ get majority of the traffic from these local intent searches?
You may ask: How do I show up there? Below is a list of the top 6 ranking components for your business.
6 Main Factors To Improve Your Monroe SEO
1. Google My Business
Google My Business is a tool provided where you can share information to Google about your local business. Such as: the type of business you are, where you’re located, your hours of operation, photos, and more. Creating a Google My Business account needs to be the first thing you do if you haven’t done so already.
2. On-Page SEO
On-page SEO is a little more than having correct title tags and content. Below are 4 elements of on-page seo.
A: Use SEO-Friendly URLs
B: Begin The Page Title With Your Keyword
C: Place Blog Post Title in H1 Tag
D: Use Outbound and Internal Links
3. Inbound Links
Inbound links or backlinks was to be the main factor in getting a website ranked. Although Google has decreased the value of backlinks to some degree, it is still a key factor in it’s ranking algorithm.
4. Local Citations
A local citation is when any site mentions the name, address, and phone number for a local business. Citations help potential customers discover a local business and also helps with search engine rankings. Some examples are Yelp, Foursquare, Facebook and Angieslist.
Reviews are a great way to gain the trust of your potential customer. From a recent poll, 73% of consumers trust a local business more after reading positive reviews. Your job as a local business owner is to have a strategy encouraging customers to leave reviews on several different platforms. This will gain trust and increase your search rankings.
6. Social Signals
Social signals are when people share your content on social platforms such as Facebook, Twitter, LinkedIn, Medium, and Reddit. Be sure your business is on all of these platforms. Place share buttons on your website content (like, tweet, bookmark, etc.) Also, be sure you are active on all of these sites as well. Post 1-2 times daily to show your followers you are involved with business.
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