Whether your business is a global corporation or a small local company, search engine optimization or SEO will always prove to be beneficial. Plumbing businesses can implement an SEO strategy so that they are constantly bringing in new targeted leads that convert into customers.
Although once the number one source of finding a business, the Yellow Pages is no longer the way that most of your customers will find you. When something at home needs fixing, the first place that the majority of people will go to is Google. If your business has an SEO strategy in place then that is great news for you. The right SEO strategy can bring your business up to one of the highest rankings on Google search results, ensuring that you have relevant and targeted traffic coming to your website to bring in new leads.
Research has shown that most people will not look further than the first page of search results when looking for a business. The right SEO strategy can ensure that your business is on that page and getting consistent traffic.
Why should your Business use Plumber SEO
Even if you’re providing the best service in your area, plumbing SEO can bring you in even more customers and leads with just a few tweaks to your website. Using phrases and words on your website that your customers are most likely to use while searching for plumbers will result in your business coming up higher in the search results on Google, which in turn means more profit for you.
Strategy and Keywords
One of the first rules of marketing is “Know your audience”, and this is no different when it comes to SEO. If you use SEO keywords that target the wrong audience you will end up with high traffic to your website with low conversions. One of the best structures for keyword phrases is “Plumbing keyword and area”. Keep on reading to find the types of keywords that your business should be targeting.
The first keyword phrase you should focus on is your brand name. Users that are looking for your specific business will search for your brand name, and if you haven’t included this as one of your keywords they won’t be able to find you.
General Keyword Phrases
General Keywords are the most commonly searched phrases for plumbing services. For example, someone in Atlanta looking for a plumbing service will most likely search for “plumbers atlanta ga.” When you target general keywords like this, it will be harder to rank for due the competition level for these keywords. So a great strategy is to target other keywords that Google suggests as show below.
Specific Service Keywords
Some of your potential customers may be looking for a specific service such as a plumber for a clogged toilet. They will use keywords such as “clogged toilet plumber in Dallas” or “clogged toilet Dallas” to search for your services. It is important for your business to work out what keyword phrases your customers may use that are specific to your services.
Specific Structure Keywords
Your business should aim to differentiate your service from a residential and a commercial service. Keywords such as “commercial plumbing in Dallas” or “residential plumbing Dallas” should be used throughout your website pages to ensure that your business website is picked up when customers search for these terms.
Finding Plumbing Keywords
There are a number of tools that you can use to find the best keywords for your business and service. It is important to use a wide variety of general and specific keywords so that your business is targeting a large number of people from the right audience. Google Keyword Planner is extremely helpful in finding keywords relevant to your business.
User Experience (UX)
People visiting your website will rely on it to give them the information that they are looking for. Because there is no-one physically there to help feed this information to the customers or answer their questions, your website should be set up in a way to give as much necessary information as possible.
A modern and fresh design is going to grab the attention of your potential customers. Customers will decide within a few seconds whether they will take the next step and look around your website or leave to find another more “reliable” business. It is important for your website to be updated and aesthetically appealing to bring in conversions.
Location and Phone Number
Your location and phone number should be placed at the top of every page on your website. Visitors to your website would much prefer the information being readily available to them rather than have to search around through your website for your number and location.
Don’t forget your Call to Action
Every business knows the importance of a call to action, and your business should have a call to action that is visible from the homepage. Customers appreciate offers of a free consultation or quote, so a simple “Call today for a free consultation” could do a lot to improve your conversions.
An about Us Page with a photograph of the staff or owners of your business can go a long way in building customer trust. The staff of your business are the people that will be going in and out of the customer’s home to provide a service, so being able to see a few friendly faces first will help to put their mind at ease. A brief description of the owners and their education or qualifications should be on your About Us page as well.
Show off your Certifications and Awards
Certificates, recognition or awards that your business has received should be shown off on your website. These awards add credibility and allow for visitors to your website to see the quality of work you provide.
Show your previous work
Visitors to your website want to see photographs or videos of work that you have done in the past, and this is especially true for more expensive services that you offer. Photographs of your staff working will also go a long way to show your customers that your staff are skilled, capable and reliable.
Showcase your Reviews
People trust the word of other customers like them more than they will trust the word of your employees. Showing positive reviews on your website allows potential customers to see that you are reliable and will provide great service. Consumers are highly influenced by reviews from an independent third party and most people will find their decisions influenced after reading these reviews.
Is your website mobile friendly?
We carry our mobile phones everywhere we go. People waiting in line for a coffee, on the train home or even just on a break at work might decide that it’s the right time to start searching for that plumbing service that they need. If your website is not designed in a way that is mobile friendly, people who would have otherwise bought your product or service may go to another more easily accessible website.
Local Plumber SEO
Developing and implementing a local SEO strategy will help your business target the right audience. It is fantastic if you are ranking number one for “Emergency Plumbers”, but you will soon find that although overall traffic to your website has increased, your sales may not do the same. This is because a majority of your traffic could be coming from Atlanta, while you are all the way over in Dallas.
Local Listings and Directories
Make use of local listings and directories for your plumbing business, which will in turn add credibility to your website in the eyes of Google. The more listings and citations that your business has, the more likely it is to be found and ranked higher up by Google.
Consistency in your NAP
Google offers users information such as your name, address and phone number based on your listings around the web. If your name, address and phone number are not consistent across all of your listings then Google will deem your information unreliable and priorities another competitor’s information over yours. There are a number of online resources that you can use to ensure your business listings are accurate and consistent across all of your listings, and MOZ local provides free tools that you may choose to use.
Google My Business will help your listing to show up on the top three results for local map searches. Your GMB profile should be completed as fully and in as much detail as possible. Google Posts allow you to add call to action buttons such as “Call now”, so your business should ensure that you are making use of these. Customer reviews on your Google My Business page will also help your business gain credibility and trustworthiness, so it is a great idea to send your customers a few gentle reminders that they can leave reviews on your Google My Business.
Pages for your Services
Your website should have a separate page for every service that your business offers. This will allow you to have more content on your website, which in turn increases your credibility to search engines.
Publish Blog Content
When your business publishes new information regularly, search engines are shown that your business is still relevant and should be shown in search results. Visitors to your site will also appreciate tips and tricks that you can offer, which shows them that you care about your customer and the service that you offer.
Having another website publish a link to your website is a great way to increase your credibility with search engines. Having backlinks from a few authoritative sites will also drive more traffic to your site. There are a few ways that you can do this:
Create informative content
Creating useful content and sharing this on social media will help drive traffic to your site, and when your followers share your content or when other websites publish a link to your website your rankings have a higher chance of increasing.
Reaching out to websites or people in your industry with influence, and relevant bloggers is a great way to earn links to your website and increase your traffic.
Another great way to get your business known is to request to post a guest piece on someone else’s blog. Your post should include a link to your website and show your business in a positive light. This will not only increase your traffic, it will increase your credibility with search engines.
There are a number of ways that you can increase your sales through SEO alone. Once you have a website set up and up to date, you should optimize every page that you can to increase your ranking on search engine results. There are a number of agencies and resources that are out there to help you, and they will be able to show you the relevant tactics and tricks to get your website out there. Knowing how SEO works and what SEO will work the best for your specific business will go a long way, and using the wrong keywords could land you with a whole lot of traffic but very few sales. Get to know your business and your competitor’s SEO strategy as much as possible to increase your sales and increase your ranking on Google.
Our Monroe SEO digital marketing agency helps many local businesses achieve higher rankings on Google. Give us a call today at 478-258-9508 for a free consultation. We will take a look at your website and online presence to see what will best benefit you and your local plumbing business.