The growth of the internet has seen a decrease in the number of people looking through the yellow pages to find a roofing business, and more people looking for their solutions online. Digital marketing has been the source of growth for a number of large online companies, but local businesses have failed to adapt and start using this tool. Local roofing businesses have started to use search engine optimization or SEO to increase their exposure and bring in more leads. Roofing SEO is must have for any roofing company. If you haven’t already started using SEO for your roofing business, you’re running late. Our lives are moving closer and closer to revolving around the internet and your business should be taking advantage of this through using roofing SEO.
What Is Roofing SEO?
In a sentence, it’s optimizing your website so that search engine results rank your website higher up in relevant searches.
Do You Need Roofing SEO Services?
As I said before, if you haven’t already started implementing SEO, you’re running late. In this age of instant everything, people searching for a roofing business are going to click on one of the top results in their search. How much would it benefit your business to rank number one or be on the first page of these results? More people will be exposed to your website, you will have more leads and more business sales.
Chances are that your business is good at turning leads into customers already. SEO is the tool that gives businesses more potential leads to turn into sales. SEO is great for increasing your exposure to help your business thrive.
Rather than relying on advertising alone, SEO allows you to reach more potential customers that are looking for roofing businesses through ranking your business higher on the search results page.
Have A Set Strategy And Get To Know All The Roofing Keywords
When potential customers are looking for roofing businesses, they will be searching Google with terms related to the service or business they are looking for. Your SEO strategy should target keywords that are most relevant to your business and have these words appear throughout the content that you display on your website. It is important to find out what keywords you will target and create your website content around that.
Targeting the right audience is half of the equation. If you target the right audience, your campaign will have a much higher chance of success. If you target customers within the right demographic, location and income level you will have leads that are more likely to turn in to sales. Targeting the wrong audience could result in you receiving a high number of leads from customers who are too far away or not able to afford your service.
Targeting customers with the right income and access to your services should be one of your main goals in SEO. Once your audience is set, you will be able to devise a number of potential keywords for your business to appear in the search results for.
A business company that is targeting middle to upper income customers would not want to use the keyword “cheap roofers”. This would only end in your business attracting customers looking for a low cost service. Conversely, if your business offers the lowest prices in your location “cheap roofers” might be a great option.
Your business should aim to have your keywords localized. This means that when your potential customers search for “Roofers in Atlanta”, your business is more likely to come up in the results.
A great keyword structure for your business is to have the roofing keyword and the area included. This will benefit your SEO strategy for a number of reasons.
Firstly, longer phrases will have less competition. There will be fewer websites trying to use these terms and it will push your website higher up in the search engine results for these terms.
Secondly, your leads will be of higher quality. Ranking for “best roofer” is great, but not if a majority of the searchers are hours away from you. This will result in your business having a high number of junk leads with no conversion or sales.
Finally, your business will be located in the area that the person searching is looking for. Google will give your website and your business listing more visibility to searchers looking for a business in your area. This will create more traffic that in turn increases profit.
Your business should be targeting the most common terms that people will search for. These will be terms such as roofer, roofing, roofing service as well as a location term. You should mix your keywords up by placing the location term at the front or end of your keyword phrase so create two options that searchers may use.
When you target these general phrases, your business will be trying to rank higher in the search results for these terms. There will be a number of other business doing the same thing and that is why it is important for you to target other phrases that could be used as well. These phrases may be searched for less frequently, but with less competition from other business you will be able to rank higher, sooner.
General keywords will be in a format similar to this: roofing in Atlanta, Atlanta roofers. These phrases are simple and natural and will be the most commonly searched phrases. If you are able to rank highly for these phrases, the volume of relevant traffic to your site will increase. These people are the people most likely to convert because they are searching for businesses similar to yours.
Another type of keyword that your business should be targeting is specific keywords. These keywords are for potential customers that are looking for a specific service that your business offers, and not a roofing business in general. Search terms such as “shingle replacer in Atlanta” or “Gutter service in Atlanta” are the kind of terms that specific keywords target.
Customers that search for these keywords often know exactly what they want and have already taken action by searching for the specific service. These people are more likely to convert from leads into your business clients.
You can target a specific keyword and a general keyword phrase on the same page if you create content that is about the specific service and use general phrases throughout that page. These keywords will give you greater chance of bringing in targeted customers that are more likely to convert into leads.
Your business should prioritize the service keywords that are most important to you. This will help you to use your resources efficiently and bring in relevant and targeted leads. Targeting specific service keywords for the most profitable service is another way to increase your profit compared to the resources used.
Specific Structure Keywords
The type of customers that your business brings in will determine how you structure your keywords to represent the service that you sell. For example, a commercial roofer will target keywords such as “commercial roof replacement Atlanta”, because residential customers are more likely to use general keywords in their searches.
Keyword Research Tools
Finding what keywords to use isn’t very complicated, but it’s easy for you to run out of ideas. There are a large variety of tools that you can use online which will show you keywords that are searched for the most regularly in the roofing industry.
Some tools have a monthly fee to use, but these tools are often necessary if you’re looking to bring in more leads and profit. You will also want to figure out how competitive each keyword is so that you can decide whether you’ll be able to rank with those keywords or need to use more specific keywords. The wrong keywords will never give you the traffic that you’re targeting and reduce your chances of traffic to your website ending in conversion. Some of the popular keyword tools are Google Keyword Planner, Longtail Pro, KW Finder, and Ahrefs.
Optimizing your Website
Although you may find some repeat business from previous clients, roofing businesses constantly need new leads that convert in order to bring in profit. When your website is optimized to rank highly in Google searches, you will be able to bring in this new traffic. Not only does your website need to be optimized for the search results, it needs to be optimized for conversions. All the traffic in the world doesn’t do you any good if you can’t convert that traffic into leads.
Here are a few tips to help you increase your conversions:
- Reduce form field
- Test the color of your call-to-action button
- Place your call-to-action button above the fold
- Don’t use stock pictures
- Make sure you phone number is in large font
Keep Your Website Up-to-date
A user first sees the creativity and layout of a website and then decides whether to remain on that website or look somewhere else. If your website is not appealing enough, these users will want to look somewhere more modern or up to date. If your web design is the same one you have been using for years, it’s likely you’ll need to redesign so that your audience stays interested in the services that you offer.
Your website should be high quality and aesthetically enticing for your audience before you optimize your pages with SEO. This will increase your conversion rate once the traffic is sent to your website through your Google ranking.
Your Location And Phone Number Should Stand Out
Your location and your business phone number should be visible from the home page of your website. This not only makes it easier for Google to rank you, but your potential customers visiting your website can more easily access your information and get in touch with you when needed.
Make sure your phone number is on your home page and that your location is easy to spot.
Have A Free CTA At The Top Of Your Page
People are reluctant to take action and hire someone for expensive tasks like roof repairs, so you want to make it as easy as possible for the customer to take the step. One of the best ways you can do this is through offering a no cost consultation and quote. This not only builds trust between you and your customers, but once you see them face to face for the quote it will be easier for you to close the sale.
Put A Picture Of Your Team Or Owner On The Homepage
Customers love to put a face to someone that they are hiring. It builds trust and shows that you are real people that care about your business. By posting a photo of a friendly face such as a team photo or a photo of the owner, your customers will be more likely to trust in your services and make the call to book your service.
Show Your Skills
One of the best ways to build credibility with your customers is through showing your certifications and skills on your site. Board certifications, business listings or features in newspapers can all be displayed on your website to remind your customers that you have the skills to get their job done well.
Display Videos And Images Of Your Work
Your customers want to see the quality of your work before they take the step towards hiring you. Showing photos of the work that you’ve done will give customers peace of mind that you will do a good job on their project.
Positive reviews form previous clients are a great way to show potential customers that you’re a great roofer that they can trust. People tend to trust word of mouth and are interested to hear what other people have to say about your services. This will increase your conversion rate and help your SEO strategy earn you profit.
Make sure you are Mobile Friendly
The majority of people that visit your website will be searching from their mobile device. If your website is not suited to mobile devises your customers will not be able to read what you have to say or find a way to call you.
Google prefers to rank the best sites and these sites will be mobile user friendly, and if your site is not already mobile friendly you can be penalized and your ranking will be lower. Google offers a mobile friendly tool that you can use to test how mobile friendly your site is.
There are a number of ways that you can increase your profit through SEO alone, and your business should be continually working to ensure that you come up in the highest ranking possible in your area.
How you implement your SEO strategy will be the deciding factor on whether you rank higher in searches in comparison to your competitors. With a great strategy in place, you can increase relevant and targeted traffic to your website and increase conversions within a short amount of time.
DeveloClub is the #1 Atlanta SEO agency. We are experts in local SEO, and specialize in roofing seo. We are very confident that we can get your site ranked on the first page of Google.
Contact Us today for a free website audit, and let us tell you how we can help you start receiving leads everyday for your roofing business.